The Ford Mustang was first let loose in April 1964, and it didn’t take rival carmaker Chevrolet long to start work on the competition. However it was a full two years before Chevy’s Camaro hit the road to take the fight to Ford. With its release in 1966, the Camaro turned out to be more than just a Mustang-alternative.
Cat Got Your Tongue
Naming a new car can be difficult. It does have the potential to make or break a concept after all, so it’s not unusual for a manufacturer to go through a few options before settling. Since the Camaro was being developed to challenge the Mustang, it’s not really surprising that Chevy considered calling its new car the “Panther.” While the name was kept around as a code name for the project during development, it was changed to “Camaro” before the cat was let out of the bag.
What’s in the Name?
If you are inclined to believe the rumors rolling around the Internet, you might make the mistake of thinking that Camaro means “friend” in French, but you would be wrong. Camaro is actually a made up word that has phonetic similarities to friendly sounding words like “camaraderie,” but shorter and with a bit of exotic flavor thrown in. The only real word it’s vaguely close to is the word “camarón,” which means shrimp in Spanish, so you know that wasn’t the plan. Although the “Chevy Shrimp” does have a certain ring to it.
Circle the Wagons
If a name can ruin a car’s image, then so can an ill-advised body style, and that would have happened if certain designs had made it onto the showroom floor. Interestingly, Chevy was considering making a station wagon version of the Camaro right up until the launch, and the idea almost returned for the second generation. Thankfully that idea bit the dust permanently—otherwise it might have led to all sorts of bizarre and inappropriate vehicular mashups, like the Corvette Camper, the Mustang Minivan, or the 2016 Durango Fastback.
Bizarre PR and a World First
Although the name “Panther” never made it onto the actual car, it did make it into the press release when the car was launched. Chevy used a bizarre PR campaign to promote the launch by inviting journalists to the first and last ever meeting of SEPAW, or “the Society for the Eradication of Panthers from the Automotive World.” Over 200 journalists were invited, but they didn’t all have to get to Detroit. That’s because, for the 1966 launch of the Camaro, Chevy made history by holding the first live teleconference between 14 US cities. But although everyone could hear the speeches just fine, there was obviously no visual feed, which meant when the time came to dramatically reveal the name of the new car, the theatrics had to be narrated.
When the Chevrolet Camaro was finally released in 1966, it helped to create a new class of American automobile in the process: the “pony car.” Pony cars can broadly be described as sporty vehicles with aggressive styling and usually with the ability to carry more than two people. Although they’re often perceived as upmarket, the base model prices and specs are usually kept relatively modest, but with plenty of upgrades and extras available to tempt the better off to part with a bit more cash.